Say “Ciao” to the Frenzy, Salone del Mobile di Milano 2024
New stand and new concept in an explosion of FRENESIA, which is the truest and most authentic soul of Egoitaliano.
The Salone del Mobile in Milan, an event of worldwide importance in the design and furnishing panorama, will be held from 16 to 21 April and will focus the international attention of sector experts. Egoitaliano will present itself at the Salone del Mobile in Milan with an all-new stand, located, unlike past editions, in Hall 3, Stand A21 – B21, but, above all, with a concept that expresses the brand’s soul in perpetual search for novelty and stimulation: Say “Ciao” to the frenzy.
Frenzy: the frenzy that is explosive vitality
Frenzy is continuous research, tireless movement towards novelty, and explosive vitality even under an apparent quietness. It is the perfect representation of the last two years of Egoitaliano, a period of great reflection and introspection for the Matera-based brand that has resulted in a renewed need to express all the joyful values of colour, vitality, energy and dynamism that are at the heart of the Italian company, tied to its roots but boldly projected towards the new.
Egoitaliano’s new stand represents the movement and the pop and young den brand spirit with vibrant colours, striking combinations, decisive strokes stolen from street art and stylised figures that express the movement, energy and dynamism of the encounter that creates surprising and never equal results.
Smirk: the new armchair combining comfort and dynamism
One of the new products to be launched at the Salone del Mobile, and which best interprets the creative concept, is the Smirk armchair. With bold lines of pop taste, absolute comfort and the young and irreverent style typical of Egoitaliano, Smirk is a swivel armchair with a folding backrest. It combines movement and boldness, apparent stillness and vitality, craftsmanship and a keen eye for young dynamics. It is therefore the perfect interpreter of the claim “Say hello to the frenzy”, which with an amused and knowing look invites you to immerse yourself in the frenzy of life, expressing your own self to the full and not being afraid of being observed and yes, even admired.
New stand and new concept in an explosion of FRENESIA, which is the truest and most authentic soul of Egoitaliano.
The Salone del Mobile in Milan, an event of worldwide importance in the design and furnishing panorama, will be held from 16 to 21 April and will focus the international attention of sector experts. Egoitaliano will present itself at the Salone del Mobile in Milan with an all-new stand, located, unlike past editions, in Hall 3, Stand A21 – B21, but, above all, with a concept that expresses the brand’s soul in perpetual search for novelty and stimulation: Say “Ciao” to the frenzy.
Frenzy: the frenzy that is explosive vitality
Frenzy is continuous research, tireless movement towards novelty, and explosive vitality even under an apparent quietness. It is the perfect representation of the last two years of Egoitaliano, a period of great reflection and introspection for the Matera-based brand that has resulted in a renewed need to express all the joyful values of colour, vitality, energy and dynamism that are at the heart of the Italian company, tied to its roots but boldly projected towards the new.
Egoitaliano’s new stand represents the movement and the pop and young den brand spirit with vibrant colours, striking combinations, decisive strokes stolen from street art and stylised figures that express the movement, energy and dynamism of the encounter that creates surprising and never equal results.
Smirk: the new armchair combining comfort and dynamism
One of the new products to be launched at the Salone del Mobile, and which best interprets the creative concept, is the Smirk armchair. With bold lines of pop taste, absolute comfort and the young and irreverent style typical of Egoitaliano, Smirk is a swivel armchair with a folding backrest. It combines movement and boldness, apparent stillness and vitality, craftsmanship and a keen eye for young dynamics. It is therefore the perfect interpreter of the claim “Say hello to the frenzy”, which with an amused and knowing look invites you to immerse yourself in the frenzy of life, expressing your own self to the full and not being afraid of being observed and yes, even admired.